It could be said that the foundation for the formation of GELFAAM was laid by the late A.C. Celestine in 1978. In 1980, GELFAAM was officially formed. Through these years, the Association has weathered the ebbs and flow of the fortunes of the industry and the company. The core center aim is always targeted at the enhancement and preservation at the agency contract with Great Eastern Life in respect to remunerations and retirement benefits and support facilities accorded to the members of the field force.